ABOUT

PALU is an independent New York City–based handbag brand dedicated to modern luxury in its purest form. Every piece is handcrafted in New York and created in limited quantities, moving directly from the atelier to the client with no middlemen, no mass production, and no compromise.

In a world dominated by corporations producing countless copies of the same designs, PALU exists as the opposite. Each bag is an intentional work of art — carefully constructed, thoughtfully sourced, and made for those who value individuality over trends. This is slow fashion with purpose, precision, and soul.

Supporting a small business like PALU means investing in true craftsmanship, local artistry, and ethical production. It means choosing authenticity over algorithms, integrity over excess, and rarity over repetition. Every purchase helps preserve hands-on manufacturing in New York City and supports a future where design is personal again.

Each collection is released in highly exclusive, limited numbers. Once a piece is gone, it is rarely reproduced. Owning a PALU bag is not just about style — it is about being part of something that few will ever have.